The book breaks down exactly when meat and produce get marked down at your local store, which generic brands are secretly made by name-brand companies, and how to create a flexible meal plan that reduces waste while keeping meals interesting. Special chapters cover strategies for different shopping styles – whether you prefer weekly trips or monthly stock-up runs, shop at conventional supermarkets or specialty stores, or are feeding a family or cooking for one. You’ll get access to downloadable tools like a price comparison journal, seasonal produce calendar, and pantry inventory template.