If you are building a streetwear or apparel brand in the United States, one of the first decisions you will run into is how to print your designs. Two of the most popular methods are puff printing and screen printing, and they look and feel very different on a finished garment.
Both methods have been used by US apparel brands for decades, from small Etsy startups to established streetwear labels selling at retailers across cities like Los Angeles, New York, Atlanta, and Chicago. The right choice depends on your design, your budget, and how long you want the print to last on the shelf and in your customer’s closet.