Explore how the U.S. winter season encourages people to stay active and stylish. From icy workouts to snowy sports, see how fitness and fashion—especially the Rhude hoodie—play a vital role in cold-weather routines

Founded by Rhuigi Villaseñor, Rhude is more than a streetwear brand—it’s a fashion statement. Known for combining minimalist silhouettes with high-end details, Rhude pieces are built for longevity and versatility. The designs nod to street culture, but they also tap into a luxury ethos that makes every item feel premium.

But here’s the twist: winter fashion isn’t just about coats, knits, and boots anymore. More and more style-savvy dressers are finding new ways to integrate unexpected pieces into their cold-weather wardrobes—including items typically reserved for summer. Enter the surprisingly seasonless duo: Rhude shorts and the Rhude T-shirt.